Step 1: Show the value of attending in less than 30 seconds with this pitch:
“I’ll come back from the conference with loads of new information on the latest product releases, user tips, and how-to information to be more productive right away, and I’ll have better knowledge of Zuken Vitech’s partner offering to complement our software investment. Oh, and check this out, I can meet 1:1 with Vitech technical experts to answer my specific questions.”
Step 2: Send them this convincing your manager letter.
Step 3: Show the proof – this is what past attendees have said:
“Exceptional Event! Good job bringing together Zuken SMEs, customers, and partners/vendors!” – Carlisle IT
“Incredibly informative, between learning new skills and the product roadmap, I can immediately improve productivity and prepare for [the] future.” – LAM Research
“A whirlwind of knowledge to be had! Very worthwhile.” – Lockheed Martin Space